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Wednesday, 29 March 2017
BNP Paribas Fortis, Koningsstraat/Rue Royale 20, 1000 Brussels

Organiser: EU-China Business Association (EUCBA)

China represents 50% of global economic growth. The Economist magazine forecasts that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future sustained growth. Of course, it isn’t easy to maintain your success in a constantly changing China. The amount of time, resources and energy required to operate in China is substantial, even for large corporations. Yet, the lucrative Chinese market is hard to resist. So, how can you lead your company and achieve a long-term success in China?

On March 29, 2017, Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business will be at EUCBA to deliver a keynote speech on

“China’s Transformation: Opportunities for Business”

During the event, we will be tackling the opportunities and issues facing European companies as they look to expand their businesses into China and including those who are already operating in China. Focusing on China as the land of opportunity, Professor Xiang Bing will also shade light on this diverse and complex market and business leaders can change the mind set to engage successfully with China going forward.


15:00–15:30: Signup & networking

15:30–16:00: Speeches on EU-China relations by
Mr Jochum Haakma, Chairman, EU-China Business Association;
Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission
Mr Jo Leinen, Chair of the Delegation for the Relations with China, European Parliament

16:00–16:20: Keynote speech: “China’s Transformation: Opportunities for Business”
Professor Xiang Bing, Dean, CKGSB

16:20–17:20: Panel discussion: “Tapping into the Chinese Market for Growth”
Mr Bo Ji, CKGSB European Dean (moderator)
Mr Bart De Smet, Chairman, Ageas
Mr Jo Leinen, Chair of the Delegation for the Relations with China, European Parliament
Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA
Professor Xiang Bing, Dean, CKGSB

17:30: Networking drink


Please register using the form below. Subscription fee is 75 € (excl. VAT).

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The payment for your participation has to be executed prior to the event.
The FCCC bank accounts are: BNP PARIBAS FORTIS BE86 0013 9825 0350 (BIC: GEBABEBB) or
KBC BE55 7380 4165 4044 (BIC: KREDBEBB).

In case of written cancellation not later than two working days prior to the event, the participation fee will be reimbursed. Otherwise the full amount will remain due. Please note that only written cancellations will apply by sending an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. or via phone: +32 9 269 52 46.

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