29 June 2023, 14:30 CET

The EU-China Business Association, BusinessEurope and the European Union Chamber of Commerce in China are pleased to invite you to join the presentation of the European Chamber’s annual Business Confidence Survey, where Mr Jens Eskelund, European Chamber President, will share the key findings of this year’s survey outlining European business sentiment in China.

This event will take place on 29 June at 14h30 at BusinessEurope, Avenue de Cortenbergh 168, 1000 Brussels. Please note that seats for physical participation are limited and will be distributed on a first-come-first-served basis.


Since China ended its ‘zero-COVID’ strategy, Chinese officials have been on a charm offensive in an attempt to restore the country’s allure as an investment destination. However, more will need to be done if China is to successfully reverse the deterioration of business sentiment that has taken place over the past three years.

European companies have already begun shifting investments overseas and, faced with growing risks and a more volatile operating environment, many have adjusted their investment and operational strategies. There is now an increased focus on making operations more durable — for example, through localisation or diversification of supply chains — as opposed to capturing market share. With China’s economy facing numerous headwinds, this trend appears set to continue at least into the medium-term.


Registration and networking

Welcome and introduction
by Mrs Luisa Santos, Deputy Director General, BusinessEurope

Opening remarks
by Ms Gwenn Sonck, Executive Director, EU-China Business Association

Presentation of the EUCCC Business Confidence Survey
by Mr Jens Eskelund, Chairman, European Union Chamber of Commerce in China

Discussion and Q&A
moderated by Mrs Luisa Santos, Deputy Director General, BusinessEurope


Practical Information

Date: 29 June 2023

Time: 14h30-16h30 CEST

Location: Online and Offline (Adenauer Room, BusinessEurope, Avenue de Cortenbergh 168, 1000 Brussels)

Price for Members: Free

Price for Non-members: Free

Price: Free

Register here ...

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